Cosentino celebrated their new brand ambassador, Cindy Crawford, at an exclusive event in May held at the iconic Milk studios in Los Angeles.
This was the first exclusive event hosted by both Cosentino and supermodel/businesswoman Cindy Crawford since she became the face of Silestone® by Cosentino, the world’s leading brand for quartz surfaces, at the start of 2017.
The event was attended by around 300 guests, including clients of the company and representatives from the most important architecture and design studios in Los Angeles.
“Cindy Crawford represents the beautiful, elegant aesthetic which defines Silestone®, and which inspires lovers of design to create their own spaces. Being so closely linked to the world of fashion and design, we feel very proud of the fact that the world’s most famous supermodel has become the face of the Silestone® “Tops On Top” campaign,” Eduardo Cosentino, EVP for Global Sales and CEO of Cosentino North America, from the Cosentino Group said.
The company’s partnership with Cindy Crawford for Silestone®’s “Tops On Top” campaign represents the peak of beauty, fashion and design.
“I’m passionate about design, and I’m delighted to be able to team up with Silestone®, which is a material that brings that distinctive, exclusive touch to the environments we create in our homes. For me, like anyone else, the home is an incredibly special place; it’s where I, personally, find peace and balance, and where I spend time with the most important part of my life: my family. I admire Cosentino’s hard work and dedication to the creation of beautiful surfaces, which are set apart by their durability and which yield such magnificent results,” stated Crawford during her speech at the event.
The other star of the “Tops on Top” campaign, the new Silestone® Eternal series, took centre stage at Milk Studios as Cosentino showcased it in a variety of applications and colours. Silestone® Eternal comprises five shades, all a tribute to the aesthetic and properties of natural stone and designed to evoke the timeless beauty of natural materials.
The innovative new Silestone® Eternal has already gained recognition for its lustrous shine and its simplicity in cleaning and maintenance, which is now easier than ever before.
In the creative campaign, which can already be seen in the world’s most important architecture, design, decoration, style and fashion publications, a stunning Cindy Crawford perches on a splendid Silestone® counter, made using the intense, appealing Eternal Marquina tone. Guests at the event had the chance to star in their own “Tops on Tops” advert, thanks to a photography set installed in the venue, and enjoyed a live performance by DJ French, one of Hollywood’s most sought-after DJs.
Also present at the event were other directors from Cosentino Group, such as Massimo Ballucchi, Marketing Director for Cosentino North America; and Santiago Alfonso, VP of Communication & Marketing for the Group.
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