With more than 5,000 household shoppers surveyed, Product of the Year is Australia’s largest independent consumer survey of new products. This year’s winners were chosen from 35 categories.

The Emma Comfort was awarded the top score in the mattress category with an overwhelming 47 per cent of shoppers who voted selecting the Emma Comfort as the favourite. This number is almost double the number of votes to the second place.

“Emma is the world’s largest direct-to-consumer sleep brand with one of the most advanced mattress testing labs to ensure our products are engineered for the ideal sleep. This award acknowledges the advanced design and innovation that goes into creating Emma’s products and is well received in the Australian market,” said Emma Country Head Australia and New Zealand Simon Baumgarten.

The Emma Comfort outranked all competitors in uniqueness, likeability and excitement. This lead to an overwhelming 2% recommendation rating and the highest rating for “likelihood to purchase” across all age brackets.

The Emma Comfort features a two-layered foam design that distributes your body weight evenly and contour sot your individual shape for the ultimate in comfort and pressure relief. The Emma Comfort is specifically designed for Aussie sleepers with multi-zone memory foam support. This will leave your spine, hips, and shoulders perfectly aligned and supported in every possible position throughout the night.

The Emma Diamond Hybrid, was the No1 mattress in the Premium Mattress category (valued at over $1,500), and the clear favourite of shoppers who voted in the category, as well as 45% shoppers who voted selecting the Emma Diamond Hybrid as their favourite.

“Our global commitment is to lead the industry through innovation and create greater accessibility to affordable premium sleep products for everyone. Emma specialises in providing everyone the perfect sleep experience, with product features that give you the sleep you deserve,” said Mr Baumgarten

Similarly to the Emma Comfort, Emma’s premium mattress also scored highly when it came to product recommendation at 90%, the largest gap to the runner-up (82%). Product of the Year referenced the mattresses hybrid foam and spring design as the biggest reason for the strong results on ‘uniqueness’ (71%).

The Emma Diamond Hybrids is able to absorb excess body heat through graphite particles which are found in the top layer. It is then able to distribute this heat away from the mattress, with their patented diamond technology into another layer that facilitates cool conditions to achieve that ideal sleeping temperature. Through this, you can enjoy a deeper sleep faster. All of this complements the dynamic spring core of the mattress which offers improved breathability and support, ensuring better spinal alignment and perfect for people who share the bed.

Emma invests heavily into product testing for durability, wear and resistance. This is why it’s the most awarded mattress company in the world having won more than 75 awards globally. It is the only mattress brand to be awarded top score with CHOICE three years in a row in Australia, and has also most recently won a Good Design Awards for innovation in the Furniture and Lighting category for the Diamond Hybrid.

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Emma sleep’s trophy case is close to overflowing with another win being added to the extensive catalogue. The Emma Diamond hybrid was named the category winner for Furniture and Lighting at Australia’s Good Design Awards 2022.

Projects recognised with an Australian Good Design Award demonstrate excellence in professional design and highlight the impact a design-led approach has on business success and social and environmental outcomes.

“Emma is the largest direct-to-consumer sleep brand and its products and innovations speak for themselves, tried and tested in more than 33 countries. This award recognises that Emma not only creates superior products that help Australian’s sleep better, but that are also advanced in their design and innovation,” said Emma Country Head Australia and New Zealand Simon Baumgarten.

Now we turn to the even more remarkable of facts. Over 88% of the customers who tried the award winning mattress reported waking up with no back pain and an undisturbed and restful sleeping experience, even with sharing the bed. The Diamond Hybrid is engineered to bring any sleeper type to the REM sleep stage faster, allowing you to wake up with more energy to tackle your day.

“Our global commitment is to lead the industry through innovation and create greater accessibility to affordable premium sleep products for everyone. Emma specialises in providing everyone the perfect sleep experience, with product features that give you the sleep you deserve,” said Mr Baumgarten.

Emma Sleep Lab conducted a study on Australian sleep issues and found 33.5% of the population have a sleep disturbed by night sweats at least once a week, while 24% reported to have trouble sleeping due to back pain.

The Emma Diamond Hybrids is able to absorb excess body heat through graphite particles which are found in the top layer. It is then able to distribute this heat away from the mattress, with their patented diamond technology into another layer that facilitates cool conditions to achieve that ideal sleeping temperature. Through this, you can enjoy a deeper sleep faster. All of this complements the dynamic spring core of the mattress which offers improved breathability and support, ensuring better spinal alignment and perfect for people who share the bed.

The Good Design Awards Jury commented that Emma’s product design was “crafted with well considered materials and construction, the concept interestingly changes composition from top to bottom”.

“We know that good design, when used effectively, can improve our quality of life and make the world around us better, safer, more efficient and more beautiful. It is clear from this year’s winning projects that investment in professional design delivers real impact – be it at a commercial, environmental or societal level,” said CEO of Good Design Australia and Chair of the Australian Good Design Awards Dr. Brandon Gien.

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Emma Sleep

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Poor or insufficient sleep can be related to numerous health issues, as well as make us feel less able to cope with our responsibilities and perform at our best every day. The right mattress can make all the difference, but with so many mattresses and bed frames on the market, it can be difficult to distinguish between different options, whether you’re in a showroom or shopping online. Something that can help is knowing that the product you’re choosing comes highly recommended.

Emma — The Sleep Company is the world’s leading sleep brand, offering mattresses and bed bases, plus a range of quality accessories such as mattress toppers, mattress protectors, pillows and doonas. A company that believes in the transformational power of sleep and backed by years of research, Emma mattresses are the only ones to have received a CHOICE Top Rated Mattress award over three consecutive years, with the Emma Comfort Mattress awarded the CHOICE® Top Rated Mattress of 2022 and 2021, and its predecessor, the Emma Original, receiving the CHOICE® Top Rated Mattress of 2020. Now that’s definitely something you won’t lose sleep over. The only thing you need to think about is which model to choose.

The most decorated of the products is the Emma Comfort Mattress — the only mattress to be recognised by CHOICE® two years in a row. Designed and dedicated for Australian sleepers, the mattress supports all sleep styles for ultimate body comfort. Innovative Airgocell® regulates temperature to keep you cool and dry through hot summer nights, while high-quality foams adapt to your body and distribute your weight evenly to help your body achieve optimum neutral position during sleep. Whether you share your bed with a partner, a child or a pet, the Zero Motion technology means your sleep will remain uninterrupted. Free of springs, each individual foam layer of the Emma Comfort Mattress complies with the OEKO-TEX® Standard 100 — Class 1 (Certificate Number: 16.0.93305). This certification assures the product is free of harmful substances and is safe for babies and toddlers.

For people with back issues or significant need for support, the Emma Diamond Hybrid Mattress is a perfect choice. A hybrid mattress without compromise, it completely moulds to your body due to its adaptive comfort foam and pocket spring construction, cradling pressure points while supporting your spine. Optimised for deep sleep, it offers seven-zone dynamic support from each layer. Featuring Emma Diamond Degree® patented technology, the graphite foam is infused with diamond and graphite particles to ensure excess heat is dissipated and you never sleep hot, helping you fall asleep faster. The Diamond Degree® graphite foam also features low rolling-resistance, so you’re less likely to wake yourself up or be disturbed by your partner in the middle of the night. The Adaptive Comfort Foam layer is ergonomically designed to allow you to sleep comfortably regardless of your build or sleeping position, while the HRX Foam has incisions to allow the mattress to adapt to your body, and the individually encased steel pocket springs provide superior breathability and dynamic response.

Both mattress models feature handles for easy set-up when placing them on your bed frame. And if you’re looking for a frame or a base, Emma offers that, too — a perfect accompaniment to your Emma mattress. Beautifully crafted from sustainably sourced pine wood with timeless design, the Emma Wooden Bed offers completely tool-free assembly. Providing sturdy support with its metal frame, it also features an anti-slip base and under-bed storage options. For a different look, the Emma Signature Bed is finished in luxurious slate-grey upholstery and features patented Emma FlexiSlats technology to provide ultimate support and breathability.
With more than five million people sleeping on an Emma, and a 4.7 Product Review rating, plus an outstanding satisfaction guarantee, choosing your next mattress has never been easier.

Customers get the reassurance of a 100-night free trial, fast shipping, free delivery and returns nationwide, as well as a money-back guarantee, while Emma mattresses have a 10-year warranty and bed frames come with a five-year warranty. And if you happen to return your mattress, it will be donated to the Salvation Army to help those in need. Now, that’s peace of mind for a good night’s sleep.

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Emma Sleep

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