Consumers are redefining luxury.
Gone are the days when luxury meant the biggest, the brightest or the most expensive. These days luxury is about authenticity, experience and craftsmanship. Rather than a larger home, people prefer smaller homes that can be personalised.
The same goes for the appliances and fittings. Statement pieces like Morso wood-fired heaters are seeing a resurgence not just for their practical ability (though with smaller, high-thermal-mass homes this is ample), but for their design aesthetic and the timeless homely appeal of having a wood-fired heater in the house.
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