Last week at a stylish breakfast event, Cult introduced Danish design leaders, Vipp to the Australian design community
The brand is rooted in the manufacture of quality, industrial objects with an emphasis on function over form and a distinctive, minimalist and timeless aesthetic. Famous for its iconic steel pedal bins, which were originally designed for a hair dressing salon in the 1930s, they offer a total solution for modular kitchen and bathroom fit-outs.
Along with these products is a range of accessories and lighting, which Vipp says are created to be timeless rather than trendy, with a strong belief in the ‘buy once, buy well’ ethos. The studio’s goal is to introduce the principles of functionality, timeless design and durability into private homes, workplaces and public spaces.
Vipp only makes one type of each product category and each product must be perfect in every detail before being launched into the market. “You will never see a younger model of an existing Vipp product.” Said head designer, Morten Bo Jensen. “Instead our aim is to develop products that make a difference compared to what the industry already offers through a higher quality and better function. It is not just about developing something that is new or different for that reason alone.”
To best showcase the full offering, the third-generation family has designed the revolutionary Vipp Shelter – a fully functioning prefabricated ‘home’, made in steel and glass. Nestled in the Swedish forest, the shelter includes a living area, a bed loft and a fully-equipped kitchen that offers visitors an unforgettable experience of what the brand has to offer. Building on this, this month marks the opening of the Vipp Loft; a 400sqm loft in a former printing factory in central Copenhagen designed by Studio David Thulstrup.
These spaces are now available to book as part of the Vipp Hotels concept, with more locations due to launch in 2018.
Vipp is available exclusively in Australia from Cult www.cultdesign.com.au