Since the 1950s the Lee family have been synonymous with the Australian retail industry. Their dedication to exceptional value – great products, great prices and great service – has been the basis of the iconic Bing Lee.

That commitment can be traced right back to its origins: the transformation of a humble Fairfield repair business into an electrical product retail and repair/installation business named Bing Lee Electronics.

Here Bing and his son Ken founded a brand according to forward-thinking and inclusive ideals – that the benefits of the latest technology could, and should, be accessible to all.

We’ve stayed true to that while growing into a chain encompassing numerous stores across New South Wales, Victoria and ACT.

Now under the stewardship of CEO Lionel Lee, who follows in the footsteps of his late grandfather Bing and father Ken, the brand’s storied legacy continues.


The Bing Lee brand is a statement of authenticity, of value and dedication. It reflects the trust that is placed in us, the ongoing relationships with customers who know they are getting the best.

We deliver on our promises – and have been doing so for a long time, ensuring a legacy of ongoing excellence. Value is intrinsic to everything we offer: pricing, quality products and exceptional service. The essentials of good retail business practice done right. And we’re dedicated to our task. Energy and a can-do attitude drives a commitment to achieving exceptional outcomes for all who shop with us.