Phoenix Tapware’s Melbourne-based Design/Research and Development Team has received well deserved recognition for outstanding design and innovation on the world stage, having won both a Red Dot and an iF Design Award for the newly released Lexi MKII collection.
The two awards programs are among the most prestigious design award programs in the world, with the iF Design Award 2021 judged by 98 high profile design experts from over 20 nations and Red Dot judged by 50 international experts.
Designed by Phoenix’s in-house design team, Lexi MKII builds on the distinctive linear profile of Lexi with a sleeker, more sophisticated aesthetic. The slender profiled outlet and pin handle is now elongated and sits vertically, offering a more streamlined and complex engineering element. A standout feature of the new collection is the energy-saving Cold Start cartridge technology as featured in the Lexi MKII Basin and Vessel Mixers, which have both achieved a WELS 6-star rating for water efficiency.
In addition, the iF World Design Guide has rated phoenix as the fourth best company in Australia for product design, and Phoenix’s design team as the second-best in-house design team in Australia, true testament to the team’s utterly un-compromising approach to design excellence.
Speaking about the award wins, Creative Design Manager John Hoogendoorn, says: “We are thrilled to have been recognised by not one, but two, fantastic awards programs. The international acknowledgement is terrific for our talented and dedicated team. We are also extremely pleased to have been rated so highly by iF for our in-house design team and overall as a company.”
The iF Design Award program takes place annually and is organised by iF International Forum Design GmbH. First awarded in 1953, it is the oldest independent design seal in the world and is a symbol of outstanding design achievements that focuses on the innovative power of design.
Previous product wins for Phoenix Tapware includes Axia, NX Iko with HydroSense, and NX Orli with HydroSense in 2020, Axon, Toi in 2017 and Ortho and Nara/Kawa in 2014.
About Red Dot Design Awards:
For more than 60 years, the Red Dot Award has been providing a platform for designers and companies to assess good design. The experience and expertise of their jury in the evaluation process is unparalleled. Tru to the moto “In search of good design and innovation”, they test individually each of the more than 6,500 products entered and reach a joint decision on which products will receive a distinction.
Previous product wins for Phoenix Tapware include Best of the Best for Axia in 2020, Zimi, NX Iko with HydroSense and NX Orli with HydroSense in 2020 and Alia and Nara in 2017.
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