Melbourne’s new interior design playground
Inspired by the style and culture of cities around the world, Porter Davis launched its new interior design playground last night – World of Style. The interactive design hub is a holistic design space housed in an impressive 2000sqm red brick building in South Melbourne. The space aims to help individuals looking to build a new home discover their style preferences and get hands-on with a range of innovative concepts.
The evening came to life with plenty of industry professionals enjoying live entertainment, interactive displays and festive foods.
Every area of the home has been carefully catered to from kitchens and bathrooms through to lighting and alfresco areas. Each display area bleeds into the next immersing it’s guests into the world of design.
Porter Davis Director Paul Wolff said World of Style offers an experience that has not been seen in the industry. “The belief behind World of Style is that people’s homes are the ultimate expression of who they are and this experience has been created to enhance that expression.”
“World of Style is designed to engage your senses, excite you with the possibilities and make design easy and enjoyable with real-time quotes and plenty of ideas to explore. This is your opportunity to surround yourself in interior design – a place where you can touch it, see it, feel it and live it.”
The space is the first of its kind, as Porter Davis revolutionises the display center experience now appropriately naming them “Welcome Centres”. The aim is to provide the public with an environment where inspiration comes without a pushy price tag but rather as a journey of personal style discovery.
Each center will offer hosts rather than sales staff to guide pursuers, and offer complimentary barista made coffee as well as barbeques on the weekends.
World of Style will be open to the public from Saturday August 9, 410 City Road South Melbourne.
For more information visit, www.worldofstyle.com.au or for more design inspiration visit, blog.porterdavis.com.au
Words: Stephanie Dunbar
Acting Editor Build Home Victoria and Melbourne Living blogger