This dramatically provocative and thoughtful purple has been named the Colour of the Year 2018 by Pantone, and will no doubt become a favourite with homeowners, interior designers and stylists alike
Pantone has a knack for choosing colours which relate to our perception of the world and where we are heading, and their Colour of the Year for 2018 has been no exception. Introducing Ultra Violet: a complex, contemplative tone which suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.
Enigmatic purples have also long been associated with creativity, individuality and unconventionality, embraced by pop culture greats such as Prince and David Bowie. Pantone states that “nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolises experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.”
Purple is often associated with the mystic and spiritual, and Ultra Violet is bound the assist with attaining the sense mindfulness those seeking to counteract the over-stimulation caused by our technology-saturated world.
Ultra Violet for Interiors
We feel Ultra Violet can be incorporated beautifully into interiors, via décor and finishing, particularly to neutral spaces that will benefit from a pop of colour. Think feature walls, a statement sofa, a piece of art or some homewares— the beauty of this hue is that it allows for creativity.