Rugs by design: the St James Whitting Elementals collection

Rugs by design: the St James Whitting Elementals collection


Our Complete Home official influencer, Kate St James along with interior designer Catherine Whitting collaborated to release the first Elementals Collection for Designer Rugs, recently launched at its Sydney showroom

More than 100 people attended the launch including architects, designers, clients, media, design students and friends of the designers, who are both well-known on the design scene.

Kate and Catherine have combined experience in the design industry extending more than 50 years. With backgrounds in interior and architectural design, design education and design media.

Designs are based on abstract elements of nature including Inked Up, Scratches Indigo, Scarlet Onsen, Tiger Lily and Alcatraz Unlocked. Hand tufted in plush New Zealand wool with lustrous bamboo accents the five designs are inspired by nature and the designer’s travels around Australia and the globe. Each piece is available in glorious combinations of colours, which can also be custom-coloured and sized to individual requirements.

“For our first collection, we have created designs that reflect our environment and the places we’ve visited on our travels,” said Kate. “I’m inspired by the elements of nature and the way in which they enhance our lives daily.”

“As an artist and designer, my work is inspired by my surroundings; whether the scratches on the bottom of a row boat, the bark of a tree or and old door – inspiration is all around me,” said Catherine.

“We are delighted to be working with Designer Rugs to bring our collection to fruition. We both have a long-standing relationship with the company over several decades and couldn’t be happier to have them as our trusted manufacturer and supplier”, said the designers.

Bringing the finished products to fruition took more than 12 months from the initial concept, creation of artwork, selection of colours and yarns, sampling and the final hand-crafted rugs.

“Rugs offer a practical as well as stunning visual solution to every space,” they said. “Elementals Collection is suitable for a wide range of projects, from residential to large scale commercial fit outs. The stunning colours and timeless designs ensure these high-quality, ethically-produced rugs will shine in a great number of design situations and are guaranteed to perform in high traffic areas.”

Designer Rugs is Australia’s leading rug company, specialising in handmade custom rugs and carpets for both residential, commercial and hospitality interiors, with a commitment to quality, originality and exceptional service. The St James Whitting Elementals collection is on display at Designer Rugs’ showrooms in Sydney, Melbourne, Brisbane and Auckland and viewable online at