In 2012, BORA expanded to the Asia Pacific market with the first BORA showroom in Sydney – bringing the biggest and most successful cooktop extractor brand from Europe to our shores.
The new BORA ventilation technology offers the most efficient cooktop extractor fan on the market, and BORA regularly hosts cooking demonstrations to in Sydney, Melbourne and Brisbane so you can see this for yourself.
Willi Bruckbauer, founder and Managing Director of BORA Ventilation Engineering in Raubling, Bavaria, has followed his vision of the end of the extractor hood since 2007 – with BORA’s product ranges, all of which use downdraft systems, now sold in 28 countries worldwide including Australia. We chat with him about the kitchen market and his top 5 predictions on how the kitchen market and living trends will develop in the future
1. Individuality and freedom in terms of kitchen design
“One development that is influencing the entire industry is that kitchens are increasingly becoming the focal point of people’s homes and lives,” Willi says. “As a result, consumers have ever higher demands when it comes to planning and design. They want freedom in their kitchens, tailored to their own living situation.”
Open-plan living continues to be the most popular trend in modern home renovation, and offers a range of social and lifestyle benefits. By offering freedom when planning and designing your kitchen, and a clear view in the living space while cooking, a BORA Downdraft extractor system offers the perfect way to integrate open-plan living into the kitchen.“Kitchen design is changing rapidly around the world, including Australia, with more favour on open-plan and island kitchen bench designs”
“I see a massive opportunity for BORA in Australian market in the next few years because Australian customers don’t like overhead (traditional) range hoods – they are noisy, ugly and simply don’t work,” Markus Ostermaier, Managing Director of BORA Asia Pacific, says.
“In addition, kitchen design is changing rapidly around the world including Australia with more favour on open-plan and island kitchen bench designs. BORA ticks all the boxes. Our slogan is The end of the extractor hood in Australia.”
2. Innovation through research and development
The contemporary kitchen is all about innovation. More so than ever before, according to Willi, difference is key.
“As well as outstanding quality, consumers today more than ever expect to see innovations. We met this expectation perfectly by developing BORA products: a few years ago, we questioned traditional methods with the invention of our downdraft cooktop extractors and marked the beginning of the end of the extractor hood. By constantly expanding our range of products, we are gradually getting closer to this aim.”
3. From a niche market to a mega trend
The advantages of downdraft ventilation systems are quickly turning them from a niche product to a coveted solution in every kitchen. As a result, BORA’s range is rapidly expanding to include a range of options for different groups including induction, HiLight, Hyper and gas cooktops, as well as Tepan stainless steel grills and wok cooktops.
“Because BORA is the leading brand for downdraft systems in the market. We provide the best quality and design. BORA APAC’s team support customers from the start – all the way to end of the process, from giving advice on planning and installation to supplying ducting systems and providing excellent services,” Markus says.
4. Design and workmanship quality as the keys to success
The contemporary kitchen has, in Willi’s opinion, become a priority in homes in which quality is key and can make a massive difference to the value of a property. This means that modern appliances must display true quality in order to stay relevant – something which he espouses.
“Never before has design been so important. It increasingly shapes our homes and reflects the attitude towards life in a highly individualised society. Kitchens today are more than ever a status symbol and the decision-making and purchasing process can be compared to buying a car, previously many people’s main priority. Today, design, quality, appliance functions and the manufacturer add value to kitchens and therefore to properties. The result: consumers expect us to provide them with technical innovations coupled with functionality and creative designs.”
5. A standard of quality and value
The kitchen of the future can truly be defined as the sum of its parts. For BORA, their promise of true quality and impressive value make them an essential to this benchmark.
“We firmly believe that perfect workmanship forms the basis of a successful company and consistently implement this belief when manufacturing our products. ‘Made in Germany’ is still a seal of quality around the world. We ensure that live up to this quality commitment in the long term. For instance, we exclusively manufacture our BORA products from high-quality, durable materials such as stainless steel. Suppliers and production facilities in the Alps region keep distances short.
“For us, the constant optimisation of quality and convenience in kitchens is an incentive, a challenge and an opportunity in one.”
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