The ‘Gaggenau Home’ at EuroCucina, Salone del Mobile


The ‘Gaggenau Home’ debuted at EuroCucina, Salone del Mobile

The ‘Gaggenau Home’ focused on an open-plan kitchen and living space, which hosted a suite of Gaggenau appliances such as the new Vario cooling series, baking, coffee and cooking appliances. The home also included a garage, foyer, living area and outdoor space, all seamlessly connected with the use of authentic, pure materials and a discerningly designed interior structure.

Whilst creating a booth concept of this magnitude, long-standing partners, architectural firm einszu33 led by Hendrik Müller and Georg Thiersch, deconstructed the sentiment of grand architectural statements. Visitors to the booth experienced an aspirational insight into Gaggenau’s vision, perfectly articulated through a sequence of architectural gestures. The home reflected with precision, the harmony between the rituals of domestic culinary culture, and the functional and aesthetic aspects of sophisticated, centralised living.

01 The ‘Gaggenau Home’

Inspired by the distinct, imposing design of the Vario cooling 400 series, Gaggenau opened the door to its very own architectural statement: the ‘Gaggenau Home’.


03 Cooling Wall Concept

The Vario cooling 400 series variations blended effortlessly into a cooling wall concept, that integrated into the overall kitchen structure.


04 Design and Innovation

The ‘Gaggenau Home’ hosted a suite of Gaggenau products such as the new Vario cooling range, baking, coffee and cooking appliances; representing the brand’s ongoing commitment to design and innovation.


05 Beyond the Kitchen

The ‘Gaggenau Home’ showed how the brand goes beyond the kitchen to the broader context of the culture of living.


06 Visonary Living Space

The ‘Gaggenau Home’ saw an open-plan kitchen and living space but also included a garage, foyer and outdoor space, all seamlessly connected with the use of authentic, pure materials.

Sven Schnee, Head of Global Brand Gaggenau, commented: “We utilised this opportunity to showcase our newest range of appliances, the award winning* Vario cooling 400 series, and its ability to integrate with our ideal of the future contemporary home. Our views have been based on the scale and design of this new range, and their ability to go far beyond the kitchen. We feel this is something we have achieved with great success, through the creation and exhibition of the ‘Gaggenau Home’, an architectural statement that communicated our vision of a living space that holds no bounds.

“EuroCucina 2018 has marked an event in our history we, as a brand, are extremely proud of. Never before have we created something of this scale that imparted with such clarity, the true values of Gaggenau. This year’s appearance at EuroCucina was and still is, a testament to our individuality and design-centric approach within the luxury kitchen appliance market, further cementing our dedication to revolutionising the future of the domestic kitchen.”

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