So what should your goal be when selling a property? Simple. To sell it in the shortest possible time, for the highest possible price. But just how do you achieve that?
All around Australia, property owners are enlisting the help of experienced renovators and professional stylists to stage their properties before going to market. And it’s no wonder. Property staging in particular is one of those powerful investments which is proven to increase interest from potential buyers.
Besides how a property is presented, can you identify another factor that influences a buyer’s decision to make an offer?
If you’ve answered ‘their emotional connection to the property,’ then you’d be right.
Because buyers are often shopping for both forever home and investment, more than likely they will end up buying with their heart instead of their head. So use property staging as a tool and help persuade buyers by appealing to their emotions.
HELP THEM IDENTIFY WITH THE PROPERTY
How? De-personalise. Always keep in mind that you’re selling more than a property. You’re selling what will be someone’s next home or someone’s next investment. So what you can do is to help them identify with the property by allowing them to visualise themselves as though they’re already living in it.
You can make this happen by putting away your personal effects so that motivated buyers can imagine how it looks once they’re moved in.
HELP THEM EXPERIENCE THE PROPERTY
Your keyword here is ‘maximise.’ Maximise storage spaces, maximise movement in high-traffic areas, and maximise the property’s overall livability by decluttering.
‘High-traffic areas’ refer to those areas which people mostly use to move from one room to another and those areas where they spend their time in.
‘Decluttering’ is putting away the non-essential objects and freeing up essential spaces for more storage, more movement, and a more pleasant experience around the property.
HELP THEM APPRECIATE THE PROPERTY
Sanitise! This may be the cheapest way for you to stage your home and show prospective buyers that you’re a great housekeeper. What does it mean to them? Well, a clean property means that it’s well-maintained and that it’s been well-taken care of.
And just as you strive to get everything squeaky clean, you should also aim to eradicate any lingering pet smells, if any. As you’re already accustomed to living in the property, you may need help from other people to find out if there are unwanted pet smells, so don’t be afraid to ask a neighbour or friend to give you an honest opinion!
HELP THEM ENJOY THE PROPERTY
Modernise. Fads fade. What may be the ‘in’ thing today may be considered dated tomorrow. So invest in modern fixtures to keep up with the times. The good news here is that modernising your home’s fixtures doesn’t have to break the bank. If you’re a wise shopper, you’ll spot bulk discounts and promotional discounts.
A few things you can do is to change the door knob, the tapware, the cabinet hardware, and the light fixtures. Timeless and modern finishes you can consider are chrome and nickel.
HELP THEM BE PROUD OF THE PROPERTY
Neutralise. Neutralising means toning down on strong elements on your property so that they appeal to almost everyone. If you noticed, most property owners who put their homes on the market have their property repainted with contemporary colours. Most of them settle with a colour scheme, too. White and earth colours are considered neutral colours.
Now, neutralising your home also includes the things that you hang on your walls and the things that you display on surfaces, like vignettes. Remember that your goal is to present your property in its best light, so settle with objects that don’t put buyers off or cause them to think differently about your property.
In summary, staging your property is meant to create an exciting first impression and leave a positive last impression among buyers. So whatever you do, put your target market’s preferences before your own. If you’ve done your due diligence on the suburb or area, you should be able to match their expectations with confidence. And in doing so, you’ll be able to initiate a series of emotional reactions – reactions that facilitate a positive decision-making process which will hopefully lead them to consider buying your property and their future home.
Australia’s Rapid Renovation Expert, Naomi Findlay, is an internationally renowned renovator, award-winning property stylist, and Interior Designer.
A resident expert and featured property guru on many of Australia’s largest real estate, renovation and interiors blogs, Naomi is also a widely recognised contributing author and guest expert in various printed publications.
Naomi Findlay has been a part of more than 110 renovation projects and on top of this her Home Staging business Silk Home works with more than 250 home owners each year to create beautiful, healthy and wealthy spaces using her Rapid Renovation Formula™ to maximise the value of their properties for sale or rent.
Get to know more about Naomi Findlay and her work by visiting this page.